REVIEW OF RED BULL BLUE EDITION

CAFFEINE CONTENT: 80 MILLIGRAMS PER 16 OUNCE CAN.

RATING: 7 OUT OF 10.

     Red Bull. It's the most popular energy drink in the world, selling 5.2 billion cans in 2012. Its main rivals try to keep up, but it is almost impossible to surpass Red Bull's sales. No matter where you are, even if you're in a place that shouldn't sell beverages, you'll find Red Bull. What's even more miraculous is that they have stayed at the top with only three flavors: Original, Sugar Free, and Total Zero. A few months ago, that all changed. Red Bull introduced three new flavors, named Blue Edition, Red Edition, and Silver Edition. I decided to go with the Blue Edition first. 

     Red Bull Blue Edition comes in a sleek, blue 8.4 ounce aluminum can. I found the packaging to have a simple, yet sophisticated design, and the rich blue will capture the eyes of the consumer. As indicated by the back of the can, the Blue Edition is supposed to be blueberry flavored. I poured some in a glass and out came a deep, blueish purple colored liquid. I took a sip and was instantaneously surprised at how delicious this tasted. The blueberry flavor is smooth and easy on the palate, and there is absolutely no hint of the old Red Bull flavor. The fruitiness is so present in this that I am surprised it doesn't have any juice in it. In any case, the Blue Edition is a lovely start to the new Red Bull line-up. 

     Ah, the classic Red Bull energy blend. It's what started it all. Once again, here's the list: 100 percent daily value of niacin, 250 percent daily value of vitamin b6, 80 percent daily value of vitamin b12, 50 percent daily value of pantothenic acid, 80 milligrams of caffeine, and an undisclosed amount of taurine, glucuronolactone, and inositol. What can I say, this energy blend is the epitome of average. 

     In my opinion, Red Bull isn't an energy drink you would reach for if you want a massive increase in energy. However, it should provide you an adequate increase in alertness and focus, just don't expect to be bouncing off the walls. Personally, I didn't feel much of an effect from this drink, but that didn't surprise me. 

     Red Bull really, really took their time in developing new flavors, and judging by this Blue Edition our patience has been well-awarded. I'm also quite pleased that they didn't mess with the drink's energy formula. As the saying goes, if it ain't broke, don't fix it. With that said, I am greatly looking forward to reviewing the other two flavors on Addicted 2 Energy.