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| Courtesy of CAFFEINE! The Energy Blog |
RATING: 5.6 OUT OF 10.
To try and revive the struggling brand, Amp was recently overhauled to give off a better image. As part of this, they cleaned up the can designs, and made them more visually appealing. As far as I know, nothing really changed taste wise or buzz wise, but the line as a whole looks more appealing.
For any of you who have had the old Amp Traction, it was a slightly pleasing artificial grape flavor. The overhaul did not change this in anyway. I was never a fan of Traction, and I am quite disappointed to see no flavor change in the revamp of their line.
A standard Mountain Dew only has 54 mgs of caffeine, and when they made Amp, they only added an extra 26 mgs. 80 mgs per serving isn't exactly something to wow over. It is the bare minimum of how most of the big boys play it, and not nearly satisfying of my energy needs. That being said, Amp has decided to make their drinks more functional, which I'll give them points back for. When it's all said and done, Amp didn't wow me, but the new direction they have chosen works ok. Another disappointment of this overhaul was not increasing their buzz ingredients. 80 mgs of caffeine just doesn't cut it for me, and I am not impressed.
All in all, Amp Boost Grape doesn't live up to expectations. The new line revamp has left them 0 for 1, with there still being 6 drinks to go. And for all of those drinks, this one has certainly lowered my expectations.
Reviewed by Dylan
